ZIFiT Founder and CEO Allie T. Mallad proudly announced the continued national expansion of ZIFiT Infrared Fitness into Florida, headed up by the company’s first U.S. national area developer, former major league pitcher and World Series champion Alex Fernandez.

“We are thrilled to be partnering with Alex and his team to open a very strategic market for our company in Florida, and with Alex’ leadership, continue to roll out the brand and franchise concept,” announced Mallad.

The company has already opened four flagship locations in Michigan in West Bloomfield, Allen Park, Lansing and Livonia, and will open the fifth in Birmingham branded as the ZIFiT Executive Club in June 2017.

The first locations in Fernandez’ MiamiFt. Lauderdale markets are scheduled for opening later in 2017.

ZIFiT Infrared Fitness offers an unparalleled workout experience. ZIFiT is first to market infrared therapy technology in the interval fitness training model. The infrared technology throughout the studio warms the body naturally, rather than simply warming the air, which raises core body temperature and enhances the workout to produce a deep, healthy and detoxifying sweat at a cellular level where most toxins reside. On its own, infrared therapy can burn up to 300 calories in just 40 minutes, and all ZIFiT studios will offer the added benefit of Infrared Sauna rooms as an extra perk of studio membership.

“Among numerous health and wellness benefits, the innovative approach of infrared therapy could help fitness studio guests lose weight, lower their blood pressure, improve concentration, release toxins, reduce stress, increase energy and recover faster. We are the first movers with this concept and are building an extraordinary model for fitness and consumer value,” announced Founder and CEO Mallad.

“The consumer value proposition is positioned to be the absolute best for our members that are seeking optimal health and wellness. We are to very excited to be joining ZIFiT with Allie to rapidly expand the brand,” said new Area Developer Fernandez.

ZIFiT Infrared Fitness will continue to roll out nationally and internationally and expects to have locations in Michigan, California, Florida, Canada and other strategic markets by end of 2017.