Labrada Nutrition, a global leader in nutritional supplements known as “The Most Trusted Name in Sports Nutrition®”announced it has entered into a strategic partnership with Xiamen Kingdomway Group Co.
Kingdomway, a world-class nutritional products manufacturer located in Xiamen, China, under the Stock Purchase Agreement, will invest in a non-controlling minority stake in Labrada Nutrition, to become the exclusive distributor and strategic partner for Labrada Nutrition products in China. The transaction is subject to certain regulatory approvals in China and is expected to close in the first quarter of 2017.
Labrada Nutrition CEO Lee Labrada says, “The reason for our new strategic partnership with Kingdomway is our mutual goal to bring the Labrada Nutrition line of nutritional supplements to more than 1 billion potential consumers in China.
This represents a very exciting opportunity for Labrada Nutrition, as it opens one of the world’s largest consumer markets to us for the first time. I anticipate that there will be much growth ahead, as we solidly establish our place as a global leader in the fitness nutrition industry. It’s our goal to help millions of people worldwide get into the best shape of their lives, and this is a very big step in that direction. I am proud to be working with Kingdomway.”