Fitness and activity tracking devices are growing in popularity, but they are falling short in one area: style. Timex®, the global leader in the art of timekeeping, is excited to announce today the debut of the Timex® IQ+Move, which combines all the signature elements of an analog watch while discreetly housing sophisticated modern technology that tracks daily activity, like steps, distance, calories burned, and sleep metrics. It’s a fitness band, incognito!

While fitness tracking bands offer genuine health benefits, there are a number of everyday scenarios, like a professional office setting, a formal event, or a date – where a gaudy silicon band can clash with the image you are trying to portray and make people question your judgment. Consumers are searching for a hybrid product able to fit this very situation.

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That’s why Timex, the global leader in watchmaking, has poured its 160 years of experience and resources into solving this problem with the launch of the IQ+ Move.

In keeping with the brand’s tradition of innovation, we’ve designed the Timex IQ+ Move for men and women with enhanced Intelligent Quartz movements and discreet smartphone connectivity, so no one ever needs to know you’re wearing an activity tracker,” said Brian Pemberton, Senior Vice President, Sport & Advanced Technology. “The IQ+ collection combines modern technology with Timex’s trusted craftsmanship to give consumers more than just a watch. This is just the start—you can expect to see a number of connected and enhanced Timex timepieces arriving in the coming months.”

Three select IQ+ Move styles (TW2P93200, TW2P94900, and TWG013500) are available today in the US at more than 490 Best Buystore locations, as well as on BestBuy.com. Additional styles will be available on Timex.com, as well as several interchangeable strap options (sold separately). Each style, including the women’s gift sets, retails for $149.00.

Additional functionality details:

  • Bluetooth® technology syncs to the Timex Connected® app (compatible with iOS and Android)
  • Check your progress to goal in the app or with a quick glance at the sub-dial on the watch face
  • Sleep Metrics measure periods of deep and light sleep, as well as time awake, sleep efficiency percentage and average length of sleep
  • IQ+ Move is equipped with a traditional watch battery, so there is no charging required
  • Interchangeable straps for effortless customization with additional strap options on Timex.com
  • Perfect Time and Date® means you’ll never have to set the time and date manually; it’s all handled from then app
  • 50 meters water resistant with Timex’s signature INDIGLO® night-light functionality

The IQ+ Move is the second generation of the Timex Connected Collection, the first being the Timex Metropolitan+ which launched in fall 2015. The IQ+ Move is the first of a number of connected products from Timex that will be launching throughout 2017, which will feature enhanced analog functionality that marries technology with expert watchmaking.

For more information about the Timex IQ+ Move, please visit Timex.com.

About the Timex Group:

Timex Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Timex IRONMAN®, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace and Versus. Launched in 1950, Timex sells millions of watches each year worldwide. Join Timex on social media: Facebook (facebook.com/timex), Instagram (@timex), and Twitter (@timex).