The global sports nutrition, energy drinks, nutraceutical markets are benefitting off the increasing trend of consumers becoming more health conscious and in turn spending more dollars in various areas of the fitness and health sectors. Factors such as rapid urbanization, rise in disposable income, and introduction of new ingredients in nutrition products are driving the market.  Companies in focus this week include:  GNC Holdings, Inc. (NYSE: GNC), Scepter Holdings, Inc. (OTC: BRZL), Herbalife Ltd. (NYSE: HLF), Monster Beverage Corporation (NASDAQ: MNST) and MusclePharm Inc. (OTC: MSLP)

Scepter Holdings, Inc. (OTC: BRZL), announced today the Company has signed a definitive agreement merging Scepter Holdings, Inc. with F3 Innovations, a Holding Company for Colorado Based Sports Nutrition company Intensity Nutrition.   The parties have signed a definitive agreement dated November 1, 2016, to merge F3 Innovations into the Scepter Holdings Inc. (BRZL) public company.  Under the terms of this Agreement, the surviving entity Scepter Holdings Inc. will change its name to F3 Innovations. Along with the new name will come a symbol change, and  once approved by FINRA will  reflect the new company and direction. Scepter Holdings will cease all other operations and is excited to move into the red hot Sports Nutrition sector. It believes the combination of a growing industry, a team with over 30 years experience in this industry, and a rapidly expanding sector will be the key to success for its shareholders.

Intensity Nutrition, a Sports Nutrition company, originally founded by an ex-Navy Seal and was recently acquired by an Industry Executive with many years experience. Intensity Nutrition is a company based in the Denver Colorado area, which in recent years has created a hotbed of MMA/UFC athletes and training centers as well as Sports Nutrition development.  Intensity Nutrition products has been now been approved as a vendor on Amazon.com and an approved Vendor for Clickbank.com  F2 Innovations/dba Intensity Nutrition is excited for this transition to becoming a publicly traded company, which will help gain a larger foothold in the industry, as well as, become one of the fastest growing companies to hit the market since the likes of MusclePharm Inc. (OTCQB: MSLP) and Black Stone Labs to name a few.

In other market news and financial reporting announcements:

GNC Holdings, Inc. (NYSE: GNC) closed up Wednesday at $13.42 on over 3.5 Million shares traded by the market close.  GNC recently reported consolidated revenue of $628.0 million, a decrease of 8.1% as compared with consolidated revenue of $683.4 million for the third quarter of 2015.  As previously announced, beginning in the second quarter of 2016 the Company changed its reportable segments.  Revenue in the U.S. & Canada segment decreased by 7.0%, revenue in the International segment decreased 18.7%, and revenue in the Manufacturing / Wholesale segment, excluding intersegment sales decreased 0.5%.

Herbalife Ltd. (NYSE: HLF) closed down on Wednesday at $55.46 on above daily average trading volume of over 10.1 Million shares traded.  HLF recently reported third quarter 2016 volume growth of 6% and net sales of $1.1 billion, reflecting an increase of 2%, each compared to the prior year period. Third quarter net sales, excluding the impact of currency, grew by 5%. On a reported basis, third quarter 2016 net income was $87.7 million, or $1.01 per diluted share, compared to net income of $93.6 million or $1.09 per diluted share for the third quarter in 2015.

Monster Beverage Corporation (NASDAQ: MNST) closed up slightly on Wednesday at $144.29 on over 750,000 shares traded by the market close.  MNST recently announced that results for its third quarter ended September 30, 2016 will be released Thursday, November 3, 2016, after the close of the market. The Company will host an investor conference call that same day at 2 p.m. Pacific Time on which Rodney Sacks, chairman and chief executive officer, and Hilton Schlosberg, vice chairman and president, will review Monster’s financial results and operations.

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